Protect Your Data

Year: 2020
Client: Google Cloud

































Overview
Let’s use a giant marble sorter to explain why you need access for files that aren’t yours. We created a physical ball sorter to explain how private and public data are filtered within Google Cloud’s security system.
Roles
Design lead, UX/UI design




Impact
  • 150+ C Suite VIP invited
  • 80+ Follow up communications created
  • 2x Installation repurposed




Context & ChallengeGoogle Cloud invited 150+ CTOs and IT professionals to showcase Google Cloud’s security measures. One of the installations focused on how Google Cloud’s various products filter and identify private and public data. To explain the concept, we created a sculptural marble sorter that can identify the colors of the ball to filter them correctly. 





Key Target Users

45%

IT+Business
Decision Makers

55%

CTOs

From my extensive experience creating interactive installations for the C suite audience, I knew the installations had to lean on visual and conceptual clarity than complex interactivity. C Suite audience generally doesn’t get their hands dirty to see what’s under the hood. However, the installation had to cater to the other half of the room is made up of IT professionals who need to understand the product at a deeper level. The installation had to walk the fine balance of clarity of message and insightful delivery. 



The ProcessDue to our on-going relationship with Google Cloud, our process became very open and collaborative. Since the products we are showcasing are always very technical, an onboarding time where we discuss the product is crucial. Thanks to the onboarding process directly interfacing with the stakeholders, we were able to draft a diagram of the security system.

From the diagram, we were able to create a blueprint for the marble sorter. The rails of the machine represented data flow. The funnels and custom made filters represented various Google Cloud Security products.

Several different ways of executing the installation was thought of. In case we weren’t able to physically move the balls and filter them, we thought of utilizing a mix of motion design to show the filtering system.





DiscoveryThe kickoff with the stakeholder allowed me to understand various safety measures that are in place to make sure private files don’t leak. We identified important products to be featured in the system diagram and translated it to a interaction diagram.

A simplified diagram was created to understand and discern the flow of the marbles. I was able to identify touch points that will need filters to separate the marbles. 

My intial idea was to mix digital and physical visualizations. Physical marbles (later became golf balls) would fall from the hoppers to a place behind the screens. The screen would utilize motion graphics to show the filtration of the ball then release physical balls. However, we ended up going full physical.

Once I determined necessary filtration systems and the end buckets, the final installation diagram was created. The diagram was used to create storyboards to illustrate the chapters of the demo. 




Refinement
The flow diagram was sent to the 3D designer to make it come to life. I worked closedly with the 3D designer to make sure the tracks were set right and the necessary filter systems were all accounted for.

A screen adjacent to the main installation showed additional supporting visuals for the audiene to follow along. The visuals showed animations at certain instances to drive home the message.





I worked hand in hand with the stakeholder to create a detailed storyboard for the presenter’s talk track. I came up with the motion storyline and directed the motion designer to create the animations.
A simple navigation controller app was created as well. The blue interface indicated content controls and the green buttons indicated controls of the installation.


ConclusionWe created physical hoppers and custom filters that are activated by a mobile device. The mobile device became like a remote controller to release the balls that represented data and play animation pieces to assist the presentation. The demo had a very specific talk track and the UX of the mobile device was kept at a minimum for the presenter to easily navigate and troubleshoot the installation.






























ReflectionWe went all out on this installation, because we really wanted the experience to feel like a larger than life science project. It’s amazing how estoetric content immediately becomes relatable and understandable when tangible and physical experience is used to unpack the content. 





Full Team
Motion Design: Serena Ki

3D Design: Ji Won Park